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How can we help you?

What it takes was incepted to help startups. Whether you're looking to articulate your positioning and create a niche for yourself or improve your marketing effectiveness, we can help you succeed in meeting your objectives. While you can come to us with any branding and marketing challenges you wish to address, keep scrolling to know about our more structured offerings.

The Brand Launchpad

We work with founders and their teams to create a unique positioning and compelling communication for their startup brand. We begin with a workshop to align the market orientation and brand values of the teams. We then do a design intervention to generate a starter kit for their marketing needs. A 3-step process that typically takes 4-6 weeks. 

1

Market Orientation

  • Define your customers and segment them meaningfully 

  • Understand the competitive landscape

  • Analyse your product market fit

  • Analyse pain points, customer purchasing behavior and price elasticity (the currency could be dollars for your product or investing their career into your org)

2

Positioning & Messaging

  • Articulate your positioning and emphasize clear points of to differentiate your brand distinctly from competitors.

  • Craft messaging that resonates with your audience's needs, preferences, and pain points.

  • Map the objectives and plan the interventions

3

Identity Design

  • Create a distinctive logo with color palettes and fonts for your brand. Generate  moodboards and creative grammar for communication

  • A concise website and a stakeholder deck 

  • Social presence for the brand, its offerings and its key people

The Escape Velocity

This is for founders who launched their brands, enjoyed the initial success and are looking at two specific goals - accelerating your marketing speed to shift orbits and achieve marketing effectiveness at scale. A 3-step process, the duration of this engagement depends on the brand's stated goals and usually last anywhere between 6-9 months.

1

The Dipstick

  • Converse with your existing, recently-attritioned and potential customers

  • Assess relevance of the brand values, salience for the brand and its assets, analyse sentiment and map preferences

  • Look at the marketing mix, assess effectiveness of messaging and optimization of the platforms through data insights

  • Articulate what's working and what needs some work

2

Strategy

  • Contextualize and realign your positioning

  • Double down on the messaging that worked and jettison ones that pull your marketing effectiveness down

  • Map the growth objectives and plan the strategy

  • Write the marketing brief including the performance metrics

  • Brief the creative agency 

3

Track, Learn & Improve

  • Work with partners to measure effectiveness of creative campaigns for emotional effectiveness and strategic effectiveness

  • Track the tactical campaigns 

  • Analyse data and articulate insights 

  • Measure effectiveness of campaigns across platforms 

  • Share learnings with the creative agency and optimize the efforts - the media mix, the spends and the creative

  • Adjust tactics and strategy based on market feedback

Where do you want to go next?

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