branding.marketing
Idea to Impact
We help startup founders discover what it takes to build iconic, differentiated and distinctive brands. And then scale their marketing efforts for enduring success.
A team of branding, marketing, research, and design professionals - we use our expertise in strategy, data analysis and creative to drive exceptional success for our clients in their branding and marketing endeavors.
Our Recent Outings
Here's a quick glimpse of some of our recent clients
Zero BS Growth
Launching a brand and growing it is a challenging task to say the least. Getting stuck on the wrong stage of brand growth can be very expensive. For instance, harping on 'performance marketing' and 'content strategy' without defining your customer and articulating your brand is the surest way to exhaust your marketing dollars without getting anything in return for it. It takes courage and conviction to avoid the lure of the marketing buzzwords and do the right thing.
We know what it takes to build a compelling brand and we stick to the first principles unapologetically. Clients who've worked with us on this diligent path have experienced great success and rapid growth. You could too.
Our Approach
Aligned to your outcomes, a 4-step process
01
Discovery & Objectives
Who is your customer? What problem of theirs are you solving? Are your core values and attributes relevant to your stakeholders? More importantly, are they salient to the decision-making process? Where do you stand with this customer today (Point A)? Where do you want to get to (Point B)?
02
Insights & Strategy
Where is this customer found? What are their behavior patterns? What’s the best way to get into their consideration space? What's your positioning? How are you unique in ways meaningful to your customers and key stakeholders that your competitors cannot deliver? What's your key messaging? How do we go from Point A to Point B? How do we achieve your brand's near-term and long-term goals?
03
Creative Execution
From creating your brand identity and distinctive brand assets to running multi-media campaigns to reach out to your target audiences, our creative partners from around the world creatively execute your overall branding strategy to effectively meet short-term activation goals and long-term brand building goals.
04
Measure, Track & Learn
Establish metrics that help you measure the effectiveness of your brand assets and marketing campaigns. Track these metrics across segments, gather data, learn from the insights and use the learnings to constantly improve the effectiveness of your campaigns. Measure, track, learn, improve and repeat.